New Lifestyle Brand
Meghan Markle is preparing to launch her new lifestyle brand, As Ever, this spring. However, experts have warned that the Duchess of Sussex, now known as Meghan Sussex, is likely to face significant challenges in breaking into the highly competitive lifestyle market.
PR expert Doug Eldridge, in an interview with Fox News, highlighted the difficulties Markle may encounter as she steps into an already saturated industry.
He explained that with countless lifestyle brands already dominating the market, it’s becoming increasingly difficult to offer something truly unique and original.
Eldridge pointed out that in today’s world, success in the lifestyle industry is not solely based on talent or creativity. Instead, it heavily relies on public perception, relatability, and charisma — factors that could pose a challenge for Markle due to her controversial public image.
“It’s difficult; over the last 20 years, this has become an increasingly crowded space, and there are few ‘fresh ideas’ from which to draw,” Eldridge said.
He further emphasized that Meghan’s polarizing reputation and declining Q score (a measure of public appeal and recognition) could make it harder for her to connect with potential customers.
“At this point, it’s less about talent or training and more about likability and charisma. The latter creates an additional hurdle for Markle to clear due to her polarizing reputation,” he added.
Drawing an analogy, Eldridge compared Meghan’s situation to embarking on a cross-country road trip with a slow leak in one of the tires. “You might make it, but what was already going to be a long, hard trip just got that much trickier.”
Despite these challenges, Meghan Markle remains determined to establish her brand in the lifestyle market. However, experts believe that building a genuine connection with her audience will be key to her success in this competitive industry.
