Elon Musk now has introduced his own musk and launched a new fragrance called “Burnt Hair” and sold $1 million worth of the perfume in few days.
“Please buy my perfume, so I can buy Twitter,” he wrote on the platform.
Tesla founder Elon Musk is expected to complete a $44-billion takeover of Twitter by the end of October. If he fails to do so, in November he will face a trial for a breach-of-contract suit in the on-again-off-again deal.
The SpaceX founder said he had already sold 10,000 bottles of the scent.
The world’s-richest man’s Twitter bio now describes him as a “Perfume Salesman” and a link to the product’s sale page via the website for his startup The Boring Company is included as a pinned tweet.
The ad for the perfume shows a ruby red bottle with the name engraved on the front in script.
The tagline reads, “The Essence of Repugnant Desire.” Each bottle retails for $100.
Musk is no stranger to his jokes going viral online thanks to his legions of fans. The billionaire has marketed many unusual products in the past that make reference to his sense of humor.
