Rabya Kulsoom
Renowned Pakistani actress Rabya Kulsoom has openly criticized brands for choosing national cricketers as brand ambassadors despite their disappointing performance in the Champions Trophy 2025.
She voiced her frustration on Instagram, urging brands to reconsider their endorsement strategies and allow cricketers to focus on their sport rather than commercial deals.
In her Instagram story, Rabya expressed her strong disapproval, stating, “Brands should stop making cricketers their ambassadors. Let them focus on the sport they were selected for—playing cricket! If cricketers want to act, let actors join the team!” Her statement highlighted the growing concern that national players seem more invested in promotional campaigns than in improving their on-field performance.
Pakistan’s campaign in the Champions Trophy 2025 was widely criticized, as the team failed to impress fans and former players alike. Their poor performance led to significant disappointment across the country, with many questioning their dedication and commitment to the sport.
Rabya’s remarks reflect the frustrations of countless fans who believe endorsements should be reserved for individuals who consistently excel in their respective fields.
She didn’t stop at a single statement. In another sarcastic Instagram post, she suggested that if cricketers are keen on acting, then actors should also be allowed to play in the national cricket team.
Her sharp critique pointed out the imbalance in opportunities, questioning why athletes continue to dominate the advertising industry while actors are rarely considered for such high-profile deals.
Her comments sparked widespread discussion among fans and analysts, especially in light of Pakistan’s recent squad overhaul.
Following their early exit from the Champions Trophy, the Pakistan Cricket Board (PCB) made significant changes to the squad, dropping senior players and selecting a fresh lineup for the upcoming New Zealand tour. Many see this as an effort to rebuild the team and restore its credibility in international cricket.
Rabya Kulsoom isn’t the only celebrity to express disappointment with the team’s performance. Actress Sonia Hussain also shared her disillusionment.
During a recent television show, when asked about her favorite cricketer, she responded, “Babar Bhai was my favorite, but not anymore.” Her remark echoed the sentiments of many disheartened fans who once idolized Pakistani cricketers but now feel let down by their inconsistent performances.
The backlash from the entertainment industry highlights the growing dissatisfaction among Pakistani fans, who expect their national team to prioritize their game over commercial commitments. As discussions continue, it remains to be seen whether these criticisms will push players and the PCB to reassess their approach and refocus on delivering results on the field.
