MURREE – The picturesque hill station of Murree, often called the “Queen of the Hills,” is experiencing a surge in tourist activity as visitors from across Pakistan flock to escape the sweltering summer heat.
With summer vacations in full swing across the plains, the scenic region — including Murree and the surrounding Galiyat areas — has become a top destination for families and youth seeking cooler climates and natural beauty.
Over the weekend, a sharp rise in tourist numbers was recorded, with thousands making their way to popular spots such as Mall Road, Kashmir Point, Pindi Point, Patriata, Bhurban, and Ayubia. Daytime sees crowds exploring lush trails and scenic viewpoints, while evenings draw them back to Mall Road for shopping, dining, and leisure strolls.
Key attractions like Bhurban, Patriata Resort, Nathia Gali, and Ayubia are witnessing packed crowds, with tourists capturing scenic views and enjoying the crisp mountain air. The influx is providing a significant boost to the local economy, with hotels, restaurants, and street vendors reporting increased business.
However, the tourism boom has also highlighted persistent challenges in Murree’s infrastructure. The town continues to suffer from a severe lack of parking space, unannounced power outages, and acute water shortages — problems that locals say have worsened with growing visitor numbers.
Environmental concerns are also mounting, with rising temperatures and deforestation contributing to a decline in the region’s natural charm. Locals have called for immediate government intervention to address the water crisis and implement sustainable tourism policies.
Despite these issues, Murree remains one of Pakistan’s most sought-after summer retreats, drawing crowds eager for respite from the heat and a break in the hills.
